BELSTAFF

In 2024, Belstaff launched a capsule collection titled ‘Competition Series’, inspired by the brand’s deep-rooted connection to motorsport and performance heritage. I was tasked with designing a distinctive sub-logo that could be applied consistently across multiple garments, as well as point-of-sale materials and branded trims. The final outcome was a clean and contemporary mark that captured the spirit of competition while resonating with a younger, more modern audience. Following on from the success of the key brand graphic, an updated logo format was introduced to add variety to the range.