REPRESENT

While working with Belstaff, I had the exciting opportunity to collaborate with Represent, bringing together two brands from different eras with a shared vision. The objective was to create a logo that successfully merged two iconic brand identities, ensuring that each retained its recognisability while forming a cohesive and visually striking design. My contribution focused on translating this concept into a physical artwork that elevated the logo beyond its basic form. This particular piece was realised using a combination of plastisol printing and chain stitch embroidery, techniques chosen to enhance the texture and depth of the design, adding a premium and tactile quality that reflected the heritage and craftsmanship of both brands.