Purple Mountain Observatory

The brief was to design a series of typography-based graphics that reflected PMO’s commitment to outdoor adventure and active living, created as part of the brand’s Spring/Summer 2025 collection. Featured here is the ‘Return to the Woods’ graphic, which was applied across both sweats and T-shirts. The design centres around a slogan that resonates deeply with PMO’s audience - encouraging a reconnection with nature and an appreciation for time spent outdoors.