PURPLE MOUNTAIN OBSERVATORY

I worked with Purple Mountain Observatory to develop a key print for their AW26 collection. Exploring a graphic direction that reflects the brand’s distinctive approach to technical outdoor clothing.

The print was designed to bring a bold visual identity to the collection while staying true to PMO’s connection with adventure, movement and the outdoors. Developed with the wider seasonal direction in mind, the final artwork combines expressive graphic elements with a considered colour palette, creating a print that feels distinctive to the season while remaining recognisably PMO.