Purple Mountain Observatory

The brief was to design typography based graphics that embodied PMO’s commitment to outdoor adventure and active living, created as part of the brand’s Spring/Summer 2025 collection. The result was the 'Ascend' graphic T-shirt — a typography-led design that captures PMO’s passion for exploring the great outdoors. The artwork subtly incorporates the brand’s initials within the composition, creating a refined link between PMO’s identity and its love of movement, nature, and discovery.