Purple Mountain Observatory

The brief was to design bold impactful graphics that embodied PMO’s commitment to outdoor adventure and active living, created as part of the brand’s Spring/Summer 2024 collection. The result was the ‘Boulder’ graphic T-shirt - a clean yet striking design with a hidden twist. Inspired by natural rock formations, the graphic’s abstract shapes subtly spell out the brand’s initials, PMO, offering a clever balance between simplicity and storytelling.