BELSTAFF

Belstaff celebrated its centenary year in 2024, and the project called for the creation of a versatile branding suite that could be applied consistently across multiple platforms. This included everything from swing tags and internal labels to hem labels and hardware, ensuring that the centenary identity was both cohesive and adaptable across all brand assets. The design drew inspiration from Belstaff’s heritage, prominently featuring bold orange tones that reference a key colour from the brand’s roots. The focus was on highlighting significant milestones, from the founding of the company to its 100th year, while maintaining a clean and approachable layout that made the story easy to understand for the viewer.