BELSTAFF

Each season, Belstaff presents the challenge of reinterpreting the brand’s iconic logo into a fresh and distinctive graphic to feature as a front print. As the sole graphic designer, I take full ownership of this process - from initial concept development to the final artwork - ensuring each design feels both true to Belstaff’s heritage and relevant to the season’s creative direction. Displayed here is a selection of artwork I’ve developed across multiple seasons, each one designed to complement the overarching story and aesthetic direction of its season.