BELSTAFF

Belstaff celebrated its centenary year in 2024, and the project called for a signature print that could be used consistently across multiple platforms. Inspired by the brand’s origins in Stoke-on-Trent, the concept paid homage to its heritage through a bespoke street map design depicting the area where Belstaff began. Created exclusively for the brand, the artwork featured subtle branding details woven throughout, serving as a refined nod to Belstaff’s history, craftsmanship, and enduring spirit of adventure.