BELSTAFF

For the Spring/Summer 2023 Belstaff collection, the goal was to develop a versatile camouflage that paid homage to the brand’s heritage while introducing a sense of modernity and innovation. The result was the “Fragment Phoenix Camo”. By incorporating layered detailing and a refined color palette, the design captured both the rugged, utilitarian spirit of Belstaff’s roots and the clean sophistication of its modern direction. The print’s adaptability made it ideal for use across a variety of product categories, including jackets, overshirts, and accessories, ensuring a cohesive and elevated look throughout the collection.